by Manuela Thoma
„Pro Wein“ is one of the leading international trade fairs for wines and spirits and takes place every year in March since 1994 – just in time to taste the new vintages – in Düsseldorf.
According to leading journals “Pro Wein” is considered as the most important international wine fair. It is aimed specifically at a professional audience from gastronomy and traiding. It gives winemakers from around the world the opportunity to present themselves and their wines to the international visitors. In addition, retailers have the opportunity to taste the quality of new vintages and get the chance to compare wine on a large scale.
In the year of its 20th anniversary, the “Pro Wein” took place from 23. to 25. of March 2014. It offered 4830 exhibitors from 47 countries and approximately 48,000 visitors in 7 halls space to present and inform themselves, and transformed the entire city of Düsseldorf in the „international capital “ for wines and spirits.
In addition to individual booths, the central “tasting zone” offered both a supporting program with a variety of awards and honors, and numerous high-profile wine seminars and events around wine and spirits. Especially the “ Champagne Lounge“ with over 60 types of champagne enjoyed great popularity among the visitors.
The German vintage of 2013, which due to the weather and crop conditions is regarded as difficult, convinced with a variety of fresh, fruity, light and tangy white wines.
Of particular importance was the host country Japan this year, which in numerous booths and events could present and convey the diversity of its local specialty “Sake”. At the same time, Japan also presented itself as one of the many newcomers in the international wine business (among others: Israel, Georgia, England and Lebanon) with two young wineries who presented their white wine from the traditional Koshu grapes for the first time in Düsseldorf.
Sustainability and ecological viticulture are obvious measures to produce strong character wines today. International organic organizations and well-known organic winegrowers presented their convincing results at the “Pro Wine” and showed that organic is also all the rage.
Next year’s “Pro Wein” wine will take place from 15 to 17 of March 2015 in Düsseldorf.
About Manuela Thoma : As an employee of the prestigious Tübingen specialty shop for wine, fine food and spirits „Vinum Tübingen“ our wine consultant worked at the “Pro Wein” at the booth of the well known trader „Weinmarkt Mattheis”, and had the opportunity to learn about the new vintages and trends.
Sources for this article:
http://www.prowein.de/cipp/md_prowein/custom/pub/content,oid,22258/lang,1/ticket,g_u_e_s_t/~/ProWein_2014_Beste_Stimmung_zum_Jubil%C3%A4um.html Eingesehen am 6.5.2014
http://www.theshout.com.au/2013/03/28/article/ProWein-2013-attracts-record-attendance/QGNOBQVNCF.html Eingesehen am 6.5.2014
http://www.just-drinks.com/comment/comment-prowein-tips-the-balance_id109943.aspx Eingesehen am 6.5.2014
http://www.harpers.co.uk/news/prowein-visitors-up-7-to-48000/355888.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss Eingesehen am 6.5.2014
http://www.harpers.co.uk/news/michael-degen-of-messe-dsseldorf-on-what-makes-prowein-so-relevant-for-global-wine-trade/355836.article?redirCanon=1 Eingesehen am 6.5.2014
http://www.deutscheweine.de/icc/Internet-DE/nav/eb8/eb8708fd-e785-7401-be59-267b48205846&uCon=f8a30448-8be8-b341-0d57-29c044755dbd&uTem=d5304ee7-4f03-d212-517b-6624c41ed8b2¤tpage=1 Eingesehen am 6.5.2014